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Last Call for Bud Light: The Fall and Future of America's Favorite Beer

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Management number 237130956 Release Date 2026/07/10 List Price US$5.24 Model Number 237130956
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The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive. Anson Frericks, a former president at Anheuser-Busch—formerly the home of America’s most popular brewery—watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management. Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney. Now, Anheuser-Busch’s evolution and its subsequent fallout is brought to light as never before with this ultimate insider’s look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall and future of an American icon. Read more

ASIN B0D1NK5PHN
XRay Enabled
ISBN13 978-1668070925
Language English
File size 2.9 MB
Page Flip Enabled
Publisher Threshold Editions
Word Wise Enabled
Print length 303 pages
Accessibility Learn more
Screen Reader Supported
Publication date February 4, 2025
Enhanced typesetting Enabled

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